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🎥 Testimonials

Real client stories that sell your medspa better than any ad.

Video and text testimonials collected automatically via SMS — direct from the client's phone browser, no app needed. Use them on your website, Instagram, email campaigns, and waiting room screen. Your clients' voices are your most persuasive marketing asset.

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50%
of consumers trust online reviews and testimonials as much as a personal recommendation from a friend
source ↗
64%
of people say a video testimonial has played a part in convincing them to buy a product or service
source ↗
88%
of marketing teams report 10%+ conversion lift in campaigns that include testimonial videos
source ↗
68%
of consumers have left a testimonial or review for a local business after being asked
source ↗
Two different assets

Google reviews bring clients to your door. Testimonials close the sale once they arrive.

Most medspas think of reviews and testimonials as the same thing. They're not — and treating them the same means you're leaving one of them underutilized.

A Google review does a specific job: it helps prospective clients find you and builds credibility during the search phase. When someone types “medical spa near me” or “Botox [city]” into Google, your review count and star rating are what determine whether they click your listing. Google reviews live on Google. You can't put them on your website, your Instagram, or your email campaigns. They do their job in the discovery phase and then they're done.

A testimonial does a different job: it converts a prospect who already knows about you. Someone who has seen your Instagram, been referred by a friend, or found you through Google is now on your website or in your waiting room. They're evaluating whether to book. At this point, peer voices matter more than your own marketing copy. A genuine video testimonial from someone who “had her lip filler done and honestly couldn't believe the results” is more persuasive at this stage than any headline you could write about yourself.

You need both. Google reviews for discoverability. Testimonials for conversion. Spokk helps you collect both — reviews through the standard feedback → AI draft → post flow, and testimonials through a separate SMS-triggered collection step in your automation sequence.

Google Review
Lives on: Google Business Profile
Main job: Discovery & trust-building
Use case: Improves local search ranking. Appears in Google Maps. Drives initial credibility when a prospect searches for your spa.
Control: You don't own it — lives on Google
Testimonial
Lives on: Your website, social, email, print
Main job: Conversion & social proof
Use case: Convinces an interested prospect to book. Adds credibility to specific service pages. Creates video content for social media.
Control: You own it — use it anywhere
Where to deploy them

Where medspa testimonials actually convert — and how to use them

Treatment pages on your website
Video or text
A prospect researching Sculptra or laser resurfacing is actively evaluating your specific offering. A testimonial from someone who had exactly that treatment — on that very page — is the most persuasive thing you can show them at this moment.
Homepage social proof strip
Text quotes
A row of 3–5 short quotes with client names and photos builds immediate credibility for first-time visitors. Works best when quotes are treatment-specific rather than generic.
Instagram Reels and TikTok
Video
Short video testimonials shot on a phone look native to these platforms. They perform better than polished production videos because they feel authentic. Caption it with the treatment name and a strong first line.
Email welcome sequence
Video or text
When a new prospect opts into your email list or books a consultation, a follow-up email with a video testimonial from a similar client (same treatment, similar age/concern) reinforces their decision and reduces pre-appointment anxiety.
Waiting room or treatment room screen
Video
A client waiting for their appointment is already sold on visiting — they booked. But seeing real client testimonials while waiting builds confidence and opens them up to asking about services they hadn't considered.
Consultation follow-up
Video
After a consultation, a follow-up email with a testimonial from someone who had the treatment they discussed can overcome hesitation and close the booking — especially for higher-ticket procedures.
Format matters

Video vs. text testimonials — which works where for a medical spa

64% of people say a video testimonial has played a part in convincing them to buy a product or service. That's a meaningful share — and in aesthetics, where the visual result is the entire product, video is particularly powerful. Watching someone talk about their lip filler results while looking directly at the camera creates a level of credibility that text quotes simply can't replicate.

But video isn't universally better. It depends on the context. Video testimonials require a viewer who's willing to watch — which is a different ask from scanning a short quote. In contexts where attention is limited (email previews, Google snippets, print materials), text quotes work better. They're faster to consume and easier to format.

The medspa-specific consideration: some clients are comfortable talking to a camera about aesthetic treatments; others are intensely private about the fact that they get injectables. Both groups can provide testimonials — but the private client is much more likely to write a text testimonial than record a video. Collecting both formats lets you match the content type to the client type and the deployment context.

Spokk collects both. When you send a testimonial request, you can configure whether to offer video, text, or both options. The client chooses what they're comfortable with. You get content in whatever format your clients are willing to provide.

Video vs. text — at a glance
Format
Best for
Limitation
Video
Instagram, TikTok, website homepage, consultation follow-up
Not all clients are comfortable on camera. Requires attention from viewer.
Text quote
Website treatment pages, email copy, print materials, Google summary
Less emotional impact than video. Can feel generic if not specific to the treatment.
Both
Full flexibility — video for social, text for web copy and print
Requires a platform that handles both formats seamlessly (Spokk does).
Timing strategy

When to ask for a medspa testimonial — and why earlier is almost always wrong

The timing of the ask makes a larger difference than you'd expect. Ask too early and the testimonial is vague. Ask too late and the enthusiasm has faded.

Botox / neurotoxin
3–4 weeks post-treatment
Full effect takes 10–14 days to develop. Asking at week 3–4 captures the client at peak results — maximum enthusiasm, results fully visible and settled.
Dermal filler (lips, face)
3–4 weeks post-treatment
Swelling and bruising resolve in week 1–2. By week 3–4 the filler has integrated naturally and the client is seeing the result they wanted (not the puffy initial phase).
Laser / resurfacing treatments
4–6 weeks post-treatment
Skin renewal and collagen production take time to show. Asking too early gets a tepid "the redness is still resolving" response. A month out gets "my skin looks completely different."
HydraFacial / standard facials
5–10 days post-treatment
Results are immediate and skin feels great within the first week. The enthusiasm is high and specific — the texture improvement, the glow, the specific ingredients used.
Sculptra / bio-stimulators
8–12 weeks post-treatment
Sculptra works through gradual collagen stimulation over 2–3 months. The best testimonials come from clients who can describe the transformation unfolding over time — you need to wait for it.
First-time / new client
After second or third visit
Testimonials from long-term clients carry more weight than ones from first-timers. A client who has been coming back for 2 years has a richer story to tell. Consider asking specifically when a client hits a loyalty milestone.

Spokk tip: Add a testimonial request step to your automation sequence at the timing that fits your most common treatment type. For a primarily injectable medspa, 3–4 weeks is the right default. If you offer a mix of services, you can create separate flows for different treatment categories with timing tailored to each one.

How it works

How Spokk collects testimonials from medspa clients — step by step

1
Add testimonial step to sequence
In your Spokk automation settings, add a "Send Testimonial Request" step at your chosen timing — for example, 28 days post-visit for an injectable-focused spa.
2
Configure the testimonial link
Set whether you want video, text, or both. Add a prompt that feels specific to your spa — "Tell us about your results with [treatment]" is better than "Leave a testimonial."
3
Client receives SMS at the right time
"Hi [Name], we hope you're loving your results! Would you mind sharing your experience? It only takes a minute: [link]"
4
Client records or types directly in browser
No app download. They tap the link, the testimonial form opens. Video mode accesses their phone camera. Text mode is a simple form field. Done in under 3 minutes.
5
Testimonial appears in your dashboard
Video testimonials are hosted via Mux (professional streaming infrastructure). Text testimonials are stored with the client's name and date. All ready to use immediately.
6
Deduplication runs automatically
Clients who have already submitted a testimonial won't receive another request. No awkward repeat asks, no manual tracking required.
Keep reading

More Spokk guides for medical spas

⭐
Google Reviews
💬
Client Feedback
📱
SMS Automation
🎁
Loyalty Program
👩‍⚕️
Staff Performance
🤝
Referral Program
FAQ

Questions about medspa testimonials

How does Spokk collect testimonials from medspa clients?
You add a testimonial request step to your Spokk automation sequence. When the sequence reaches that step, the client receives an SMS with a personal testimonial link. They tap the link, which opens a browser-based form — no app required. They can record a short video testimonial directly from their phone camera or write a text testimonial. Submitted testimonials appear in your Spokk dashboard.
What's the difference between a Google review and a testimonial?
A Google review lives on your Google Business Profile and helps with local search ranking and discoverability. A testimonial is content you own and control — it lives in your Spokk dashboard and you decide where to use it: your website, Instagram, email campaigns, waiting room displays. Both are valuable, but they serve different purposes. Google reviews bring new clients to you. Testimonials convert them once they arrive.
Do clients need to download an app to record a video testimonial?
No. The testimonial form opens in the client's phone browser. They record the video directly using their phone camera without installing anything. This dramatically increases participation rates — the moment you require an app download, a significant portion of clients won't complete it.
Can I use video testimonials on my medspa website?
Yes. All submitted testimonials are available in your Spokk dashboard and can be embedded on your website or downloaded for use in any format. Video testimonials are hosted via Mux, which is professional-grade video infrastructure — they load quickly and play reliably.
When should I ask medspa clients for a testimonial?
The timing depends on the treatment. For injectable treatments (Botox, filler), 3–4 weeks post-treatment is ideal — results are fully visible and at their best, and the client's enthusiasm tends to be high. For skincare treatments (facials, peels), 1–2 weeks is usually sufficient. Avoid asking too early (before results are fully visible) or too late (when the experience has faded from memory).
What if a client has already submitted a testimonial? Will they be asked again?
No. Spokk tracks which clients have submitted testimonials and ensures they won't be asked again through the automation sequence. Smart deduplication is built in — no awkward repeat asks.
Can I collect testimonials for specific treatments?
Yes. You can create different testimonial links for different services — a Botox testimonial link, a filler link, a laser link — each with customized prompts and questions. This helps you build a library of treatment-specific social proof that you can use in marketing for each service.
Should I use video or text testimonials for a medical spa?
Both have specific use cases. Video testimonials perform better on social media (Instagram, TikTok, Facebook), on your website homepage, and in email campaigns — the visual and emotional impact is higher. Text testimonials are better for website copy where you need quotes, for print materials, and for contexts where video doesn't load well. Spokk collects both, so you can use each where it works best.
Can testimonials include before-and-after results?
Spokk's testimonial form can collect video and written testimonials from clients describing their experience and results. For before-and-after imagery specifically, you'd typically manage those separately (with appropriate consents) and use them alongside testimonials in your marketing. Client consent for any visual content showing treatment results is required under medspa marketing regulations.
How many testimonials should a medspa aim to collect?
There's no magic number, but a library of 20–30 strong video testimonials covering your main services gives you enough content for consistent social media use, website coverage across service pages, and email marketing. The goal is depth across service types — a single powerful Sculptra testimonial is more valuable than ten generic 'I loved my experience' ones.

Starter

For solo operators & small teams

$49/month

Billed $588/year

250 customers / month

Unlimited SMS included

  • 250 customers / month
  • 1 manager + 1 staff member
  • Unlimited locations
  • Dedicated toll-free SMS number (US & Canada)
  • Full automation sequence
  • AI review response drafts
  • Loyalty & referral programs
  • Feedback forms & QR codes
  • HubSpot integration & API access
  • Buy additional customer top-ups

Growth

For growing businesses & teams

$82/month

Billed $984/year

500 customers / month

Unlimited SMS included

  • 500 customers / month
  • 2 managers + 2 staff members
  • Unlimited locations
  • Dedicated toll-free SMS number (US & Canada)
  • Full automation sequence
  • AI review response drafts
  • Loyalty & referral programs
  • Feedback forms & QR codes
  • HubSpot integration & API access
  • Buy additional customer top-ups

Pro

For high-volume businesses

$166/month

Billed $1992/year

1,500 customers / month

Unlimited SMS included

  • 1,500 customers / month
  • 3 managers + 5 staff members
  • Unlimited locations
  • Dedicated toll-free SMS number (US & Canada)
  • Full automation sequence
  • AI review response drafts
  • Loyalty & referral programs
  • Feedback forms & QR codes
  • HubSpot integration & API access
  • Buy additional customer top-ups

All plans include a 14-day free trial. No charge until your trial ends. Questions?