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🎁 Loyalty Program

The medspa loyalty program that actually brings clients back.

QR check-in, staff portal entry, API integration, or Zapier — however a visit gets logged, Spokk tracks the milestone, fires the reward SMS, and triggers your complete post-visit sequence: feedback, reviews, and referrals. Automatically, every time.

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81%
of loyalty program members buy more frequently than non-members
source ↗
35%
increase in client retention reported from medspa loyalty program implementation
source ↗
25–95%
profit increase from a 5% improvement in customer retention (Bain & Company)
source ↗
12–18%
more annual revenue from loyalty program members vs. non-members
source ↗
Why existing solutions fail

Paper punch cards, loyalty apps, and manual tracking — why none of them work long-term

Let's go through the options most medspas try before Spokk.

Paper punch cards have one fatal flaw: clients have to remember to bring them. Most don't. After two visits without their card, the game mechanic is broken — they've lost track of their progress, and the motivating effect disappears. Staff then has to make judgment calls about whether to punch a new card partway through. It's messy, it's inconsistent, and there's no data anywhere.

Dedicated loyalty apps require clients to download something. Studies consistently show that app download friction alone eliminates 60–70% of potential participants. The clients who do download it often forget to open it at the front desk, which creates the same problem as punch cards.

Manual tracking in your POS or booking software shifts the burden to your front desk — who have more important things to do during a client interaction than manually logging visits in a spreadsheet. It's inconsistent, error-prone, and invisible to the client (no running total, no sense of progress, no game mechanic).

Spokk solves all three problems simultaneously. The primary check-in is a QR code scan — no card to forget, no app to download, client uses their camera like they do a hundred times a day. For clients who don't scan (walk-ins, phone bookings, anyone who just doesn't feel like it), your staff logs the visit manually through the Spokk staff portal in about five seconds. Either way the visit is recorded, the loyalty count increments, and the confirmation SMS goes out automatically.

If you're already using booking software like Mindbody, Jane App, or Acuity, you can connect it via API or Zapier so visits log automatically the moment an appointment is marked complete — no front desk action needed at all.

Paper punch card
✕ fails
Clients forget it constantly. No data. Inconsistent experience. Staff judgment calls.
Loyalty app
✕ fails
60–70% of clients won't download it. Requires maintenance. Creates a new friction point.
Manual POS tracking
✕ fails
Staff overhead. Inconsistent. No visible progress for clients. No automatic rewards.
Spokk (QR + staff portal + API)
✓ works
Requires printing a QR code and briefing staff once (5 minutes)
The psychology

Why “2 visits away from your reward” changes booking behavior

There's a well-established behavioral economics principle called the goal gradient effect: people accelerate their effort as they get closer to a goal. The classic demonstration is coffee shop punch cards — people visit more frequently when they're close to earning their free coffee than when they just started a new card.

For a medspa, this effect is genuinely powerful. A client who knows she's “1 visit away from a complimentary HydraFacial” is making different decisions about her next booking than one who has no tracking at all. She's less likely to try the new medspa that opened down the street. She's more likely to schedule sooner rather than later. She has a concrete, personal reason to come back to your specific spa.

Spokk delivers this progress signal automatically after every check-in. The confirmation SMS doesn't just say “thanks for checking in” — it says “Visit 4 logged! You're 1 visit away from your complimentary lip treatment.” That number is in the client's head. It works.

The other important psychological element is the reward itself. The milestone reward isn't just financial — it's recognition. The client feels like a VIP. She's in a club that rewards her loyalty. This emotional component is why loyalty programs drive retention even when the monetary value of the reward is modest relative to treatment prices.

How progress messaging drives bookings
1
"Visit 1 logged! Welcome to our loyalty program 🎉 You're 4 visits away from your free add-on."
3
"Visit 3 logged! You're doing great — just 2 more visits to earn your complimentary lip flip."
4
"Visit 4 logged! Almost there — 1 more visit and your reward is waiting for you!"
5
"🎁 You did it! Your complimentary lip flip is ready to redeem at your next visit. Book anytime!"
Example messages. Fully customizable text and milestone in Spokk.
Reward strategy

What rewards actually work for a medical spa — and what looks good on paper but doesn't

The best loyalty rewards for medspas have two qualities: high perceived value to the client and low marginal cost to you. A complimentary lip flip added to an existing Botox appointment costs you a small amount of product and 5 minutes — but to a client who's been working toward it for five visits, it feels like a genuine gift.

Percentage discounts on future treatments create a different dynamic. They work as an incentive, but they can subtly train clients to wait for their milestone before booking certain treatments — or to negotiate based on “loyalty” in ways you didn't intend. If you do use discounts, flat-dollar amounts (“$50 off your next visit”) tend to work better than percentage discounts for high-ticket services.

Free skincare products work well as milestone rewards because the perceived value is high (retail price) and the cost is your wholesale price. A $65 retail moisturizer might cost you $20. The client receives something tangible and useful that also reinforces your treatment results — a win for retention and a win for retail revenue if they decide to purchase it regularly going forward.

The highest-performing rewards tend to be experiences rather than discounts: a complimentary consultation for a new service, a complimentary add-on during an existing appointment, or a free treatment upgrade (going from a basic facial to a signature facial, for example). These drive trial of new services — which is one of the most powerful drivers of long-term client value.

Complimentary add-on at next appointment
Excellent
Free lip flip with Botox, free mask upgrade with facial
High perceived value, low cost, drives upsell trial
Free skincare product
Excellent
$60–80 retail value moisturizer, serum, or SPF
Tangible gift, reinforces treatment results, introduces retail
Complimentary new service consultation
Very good
Free $150 consultation for Sculptra or laser
Creates pipeline for higher-ticket treatments
Flat-dollar credit
Good
$50 off next visit
Simple, clean — doesn't train waiting behavior as much as % discounts
Percentage discount
Use carefully
20% off next treatment
Can train clients to time bookings around milestones or create discount expectations
The connection

Why check-in is the most powerful trigger in your whole system

Loyalty check-in isn't just about points. It's the action that activates your entire post-visit growth engine.

📩
Feedback collection starts
The 2-hour feedback SMS is scheduled the moment the visit is logged — whether by QR scan, staff manual entry, or API. So is the 24-hour reminder. Your private channel for unhappy clients is active.
Review pipeline opens
The 3-day Google review request is queued. If the client submits positive feedback, Spokk's AI will have a draft review ready for them.
🎁
Loyalty milestone tracked
Visit count increments. If they hit a milestone, the reward SMS fires automatically. If they're close, their confirmation message mentions how close they are.
🤝
Referral invite scheduled
The 20-day referral SMS is queued. At the peak of their results, the client gets their unique referral link and an incentive to share it.

The math: A medspa doing 200 visits a month, with 20% of clients scanning the QR and staff logging another 15% manually, gets 70 logged check-ins per month — each triggering the full automation sequence. That's 70 feedback requests, 70 potential review generation events, and 70 referral invites per month. With a booking software integration via API or Zapier, you can get that number close to 100% of visits automatically.

FAQ

Questions about medical spa loyalty programs

How does Spokk's loyalty program work for a medical spa?
Visits are logged through any of these methods: (1) QR code check-in — client scans the printed code at reception; (2) staff manual entry — a staff member logs the visit through the Spokk staff portal, useful for walk-ins or when a client forgets to scan; (3) API or Zapier/Pabbly — your booking software logs visits automatically when an appointment completes. However the visit is logged, Spokk tracks the cumulative count and sends an automated SMS reward when the client hits the milestone you defined.
Does the client need to download an app to use the loyalty program?
No. Clients scan the QR code with their phone camera, which opens a browser-based check-in form. No app download, no account creation. It works on any smartphone. This is intentional — requiring an app download creates friction that dramatically reduces participation rates.
What rewards work best for a medical spa loyalty program?
The most effective rewards for medspas are service-adjacent rather than discounts — a complimentary add-on (lip flip with a Botox appointment, a free mask with a facial), a free skincare product, or a complimentary consultation for a new treatment. These preserve your price positioning while delivering high perceived value. Percentage discounts on future treatments also work but can train clients to wait for deals.
Can I set up multiple reward tiers?
Yes. You can configure multiple milestones — for example, a small reward at visit 5 (complimentary add-on), a bigger reward at visit 10 (free treatment upgrade), and a premium experience at visit 20 (complimentary service). Each tier triggers a separate SMS when the milestone is hit.
Does logging a visit trigger the full SMS automation sequence?
Yes. Any check-in method — QR code scan, staff manual entry via the staff portal, or an API/Zapier trigger from your booking software — activates Spokk's complete post-visit automation sequence: the 2-hour feedback request, the 24-hour reminder, the 3-day Google review request, and the 20-day referral invite. One logged visit activates the entire follow-up flow, regardless of how it was recorded.
What if a client doesn't want to scan the QR code?
No problem — staff can log the visit manually through the Spokk staff portal in seconds. The QR code is the smoothest client-facing experience, but it's not the only option. For walk-ins, phone bookings, or clients who just prefer not to scan, your front desk handles it. The visit still gets logged, the loyalty count still increments, and the full SMS sequence still fires.
Can I track which clients are closest to their reward milestone?
Yes. Your Spokk dashboard shows each client's visit count and how many visits away from the next milestone they are. This is useful for your front desk — knowing a client is 1 visit away from a reward is a natural conversation starter and rebooking prompt.
What if a client forgot to scan the QR code at a previous visit?
You can manually adjust a client's visit count in the Spokk dashboard. This is useful during the initial rollout when some clients may not have scanned consistently from the start.
Does the loyalty program work for multi-location medspas?
Yes. Each location has its own QR code, and client visit counts can be tracked per location or shared across locations depending on your preference. Multi-location management is available from a single Spokk account.
Can membership clients participate in the loyalty program too?
Yes. The loyalty program works independently of membership status. Membership clients who also participate in the points/visit program tend to have the highest retention rates — they have two separate reasons to stay loyal: their membership value and their progress toward the next milestone.

Starter

For solo operators & small teams

$49/month

Billed $588/year

250 customers / month

Unlimited SMS included

  • 250 customers / month
  • 1 manager + 1 staff member
  • Unlimited locations
  • Dedicated toll-free SMS number (US & Canada)
  • Full automation sequence
  • AI review response drafts
  • Loyalty & referral programs
  • Feedback forms & QR codes
  • HubSpot integration & API access
  • Buy additional customer top-ups

Growth

For growing businesses & teams

$82/month

Billed $984/year

500 customers / month

Unlimited SMS included

  • 500 customers / month
  • 2 managers + 2 staff members
  • Unlimited locations
  • Dedicated toll-free SMS number (US & Canada)
  • Full automation sequence
  • AI review response drafts
  • Loyalty & referral programs
  • Feedback forms & QR codes
  • HubSpot integration & API access
  • Buy additional customer top-ups

Pro

For high-volume businesses

$166/month

Billed $1992/year

1,500 customers / month

Unlimited SMS included

  • 1,500 customers / month
  • 3 managers + 5 staff members
  • Unlimited locations
  • Dedicated toll-free SMS number (US & Canada)
  • Full automation sequence
  • AI review response drafts
  • Loyalty & referral programs
  • Feedback forms & QR codes
  • HubSpot integration & API access
  • Buy additional customer top-ups

All plans include a 14-day free trial. No charge until your trial ends. Questions?