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⭐ Google Reviews

Turn every orthodontic visit into a Google review. On autopilot.

Your patients finish treatment with a perfect smile and the best intentions to tell the world. Then life happens. Spokk catches them at peak satisfaction, 2 hours post-visit, and handles everything from SMS to AI-drafted review to posted review.

No credit card required · All features included · Cancel anytime

90%
of patients check online reviews before choosing a healthcare provider
source ↗
4.2+
stars minimum rating patients will consider before booking a provider
source ↗
73%
of patients trust a practice more when it has 10 or more reviews
source ↗
2x
more case inquiries for practices ranking in Google Local Pack top 3
source ↗
The orthodontic context

Why orthodontic reviews are different from every other specialty.

Okay, so every healthcare practice cares about Google reviews. I get it. But hear me out, because orthodontics has a specific dynamic that makes reviews both more impactful and harder to collect.

First, the decision is enormous. A $5,700 orthodontic case is not an impulse purchase. Parents research heavily before committing. Adults researching Invisalign read reviews obsessively. The review content matters more because it's informing a major financial and medical decision, not just a $50 haircut.

Second, the results are dramatic and emotional. De-bond day is genuinely one of the most joyful moments in any healthcare specialty. The before-and-after transformation is visible, permanent, and life-changing. A patient who went through 20 months of wire changes and is now looking at a perfect smile has a story worth telling. They just need a gentle nudge and a 90-second process to tell it.

Third, both the patient and the parent matter for teen cases. A parent who felt informed, respected, and kept in the loop throughout a two-year treatment is an incredibly powerful advocate. Their review mentions the experience of being a parent navigating the process, which is exactly what other parents searching for an orthodontist need to read.

Fourth, Invisalign vs. traditional braces decisions are heavily review-driven. Prospective patients specifically look for reviews that mention which option they chose and whether they felt the recommendation was right for their situation. Spokk's AI includes this level of detail in the generated review draft because it uses the patient's own feedback data, including the specific services they received.

What makes a great orthodontic Google review
Mentions the type of treatment (Invisalign, traditional, lingual, etc.)
Names a specific staff member who stood out
Describes the patient experience at multiple visits, not just the final result
Mentions the parent experience for teen cases
Addresses the price/value question prospective patients are thinking about
Notes how long treatment took vs. expectations
The Spokk advantage

Spokk's AI generates reviews that hit all of these points automatically, because it uses the patient's own feedback data. The specific services, the staff they rated, the comments they made. Every review is different. Every review is specific. And every review reflects a real patient experience.

Timing is everything

Waiting until de-bond day to ask for a review is leaving 23 months of opportunities on the table.

Here's a mistake I see orthodontic practices make. They wait. They think, "We'll ask for the review when treatment is done. That's when patients are happiest."

And yeah, de-bond day is magical. But there are also 20 other appointments where the patient was satisfied, maybe even impressed, and would have happily left a quick review if you'd made it easy. You missed every single one of those.

Spokk sends a feedback SMS automatically 2 hours after every check-in visit. Not just the last one. Every one. That means you're creating review opportunities at:

  • The first wire placement (when anxiety becomes relief)
  • The 6-month milestone (early results are visible)
  • The first elastic stage (patients feel the progress)
  • The final adjustment before de-bond
  • De-bond day itself

Every one of those is a peak satisfaction moment. Every one is a review opportunity. Spokk catches all of them. Your competitors wait for de-bond day.

Review opportunities across treatment
ConsultationDay 1
First impressions, trust building
Bonding dayWeek 1
Excitement, confidence in provider
6-month checkMonth 6
Early results visible
Mid-treatmentMonth 12
Halfway milestone
Final adjustmentMonth 17
Anticipation is peak
De-bond dayMonth 18+
Peak emotional moment
Retainer checkMonth 21
Settled result, reflection
How it works

From appointment to posted Google review in five steps.

1
Patient checks in via QR code
They scan the printed QR code at reception. Visit is logged instantly. The automation sequence starts.
2
Feedback SMS arrives 2 hours later
"Hi Sarah, how did your visit with Dr. Torres go today? We'd love to hear your feedback." One tap opens the form.
3
Patient fills out the quick feedback form
Star rating, which service (braces check, wire adjustment, Invisalign check, etc.), which staff member they saw. Optional comments. Takes 60 seconds.
4
AI drafts a personalized Google review
Using their specific ratings, comments, service, and staff. Not a template. A unique, natural-sounding review that sounds like them.
5
Patient reads, edits if they want, and posts
From their own Google account. The review goes live. Spokk tracks it. You get another 5-star review.
What an AI-generated orthodontic review actually looks like
"I had my braces with Dr. Torres for about 19 months and honestly the whole experience exceeded my expectations. The wire adjustment appointments were always quick and the assistants were really gentle. I'd been nervous about the pain but they always explained what to expect. The front desk team was great with scheduling around my work travel too. Would absolutely recommend this practice to anyone considering orthodontic treatment."
Generated from patient's own 5-star feedback, staff rating for Dr. Torres, and comments about the adjustment experience. Posted by the patient from their own Google account.
Important: this is not review gating

Spokk does not prevent any patient from independently navigating to Google and leaving a review. Every patient, at any rating, can go to Google on their own. The AI draft is offered as an easy path for satisfied patients. Unhappy patients get a direct service-recovery channel to the practice.

Review quality

The best orthodontic reviews answer the questions prospective patients are actually asking.

"Is the pain manageable?"
Honest accounts from real patients about the adjustment process, not clinic marketing copy.
The AI uses the patient's own comfort rating and any comments about the adjustment experience to address this naturally in the review.
"Is Invisalign worth it vs. traditional?"
Reviews from patients who chose the same path they're considering, with context about the recommendation.
The review draft includes the specific treatment type the patient selected in their feedback form, making reviews filter-relevant for prospective patients.
"How is the front desk and scheduling?"
Reviews that mention the logistical experience, not just the clinical result. Especially for busy adults.
Patients rate individual staff including front desk. If they scored reception highly, the AI naturally includes that in the generated review.
"Do they communicate well with parents?"
Parent-perspective reviews are gold for families choosing a practice for a teen.
For teen patients with parent phone numbers, the feedback and review request go to the parent. Their review naturally reflects the parenting experience.
"How long did treatment actually take?"
Real timelines from real patients, not estimates from the practice website.
Long-term Spokk users who collect reviews throughout treatment build a body of reviews that naturally includes timeline context at different stages.
"Is it worth the cost?"
Value perception from patients who went through the full process.
The AI generates post-de-bond reviews that naturally reflect the full journey perspective, addressing the value question implicitly through the satisfaction narrative.

Frequently asked questions

How does Spokk help orthodontic practices get more Google reviews?

After every patient visit, Spokk sends an automated SMS with a feedback link. If the patient rates their experience positively, Spokk's AI generates a full Google review draft in their own words based on their ratings, comments, specific services received, and the staff members they rated. The patient reads the draft, makes any edits they want, and posts it from their Google account. The whole thing takes under 90 seconds.

Is it okay for an AI to help patients write Google reviews?

Yes. Spokk's AI creates a draft based entirely on the patient's own feedback. Their ratings, their written comments, their specific experience. The patient then reviews, edits if they want, and posts it from their own Google account. This is fully compliant with Google's review policies because every review reflects a real patient experience. You're removing the friction of starting from a blank page.

What happens to negative patient feedback?

All feedback lands in your private Spokk dashboard. Patients who rated positively are additionally offered an easy path to share on Google, with an AI draft ready. Patients who rated poorly get a direct service-recovery message inviting them to share more with the practice. Spokk does not prevent any patient from independently navigating to Google and leaving a review. Any patient, at any rating, can still go to Google on their own.

When does Spokk send the review request SMS?

The default sequence sends the feedback request 2 hours after the patient's check-in visit. If they submit feedback but don't click the Google review link, a follow-up reminder goes out at 3 days. Both timings are fully customizable.

Can the AI mention specific treatments or staff members in the review?

Yes. The AI personalizes each review based on the specific services the patient selected and the staff members they rated. If a patient gave 5 stars to their orthodontist and noted they were having wire adjustments, the generated review will naturally reflect that experience. No two reviews look the same, which also helps with Google's duplicate content detection.

Does Spokk work for both teen patients and adult Invisalign patients?

Yes. For teen patients, you can log the parent's phone number at check-in, so all communication goes through the parent. For adult patients, everything goes directly to them. The SMS feedback request and review process work the same regardless.

How quickly will Google reviews impact my local ranking?

Google's local algorithm typically picks up new reviews within days to a couple of weeks. The sustained impact comes from review velocity over time. Practices that collect reviews consistently month after month hold stronger rankings than those who do a one-time push. Spokk keeps the pipeline flowing automatically.

Can patients write reviews in languages other than English?

Yes. If a patient selects their preferred language on the feedback form, the AI generates the review in that language. Spokk supports English, Spanish, and French. Useful for practices with multilingual patient bases.

Does Spokk work for multi-location orthodontic practices?

Yes. Each location has its own Google review link, separate review tracking, and independent automation sequences. You manage everything from one dashboard and see review activity broken down by location.

Does Spokk charge per review generated?

No. AI review generation is included in all Spokk plans at no extra cost.

How do I add my Google review link to Spokk?

In the onboarding wizard, you search by your practice name on Google Maps and Spokk grabs the review link automatically. Or paste it manually. Takes under a minute. Once set, all automated review requests and reminders point to that link.

What is the minimum rating threshold for showing the Google review option?

You configure this in your Spokk settings. You set the star rating at or above which Spokk proactively offers the patient an easy path to share on Google. Patients who rate below that threshold still get a private service-recovery message and can still independently go to Google on their own.

Starter

For solo operators & small teams

$49/month

Billed $588/year

250 customers / month

Unlimited SMS included

  • 250 customers / month
  • 1 manager + 1 staff member
  • Unlimited locations
  • Dedicated toll-free SMS number (US & Canada)
  • Full automation sequence
  • AI review response drafts
  • Loyalty & referral programs
  • Feedback forms & QR codes
  • HubSpot integration & API access
  • Buy additional customer top-ups

Growth

For growing businesses & teams

$82/month

Billed $984/year

500 customers / month

Unlimited SMS included

  • 500 customers / month
  • 2 managers + 2 staff members
  • Unlimited locations
  • Dedicated toll-free SMS number (US & Canada)
  • Full automation sequence
  • AI review response drafts
  • Loyalty & referral programs
  • Feedback forms & QR codes
  • HubSpot integration & API access
  • Buy additional customer top-ups

Pro

For high-volume businesses

$166/month

Billed $1992/year

1,500 customers / month

Unlimited SMS included

  • 1,500 customers / month
  • 3 managers + 5 staff members
  • Unlimited locations
  • Dedicated toll-free SMS number (US & Canada)
  • Full automation sequence
  • AI review response drafts
  • Loyalty & referral programs
  • Feedback forms & QR codes
  • HubSpot integration & API access
  • Buy additional customer top-ups

All plans include a 14-day free trial. No charge until your trial ends. Questions?