Know what patients think at every visit. Not just at de-bond day.
18 months of treatment is 18 months of opportunities to build loyalty or silently lose a patient. Spokk sends automated feedback SMS after every single appointment so you catch problems early, recognize great staff, and keep patients engaged for the long haul.
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Long orthodontic treatment creates a feedback dead zone. Most practices never see it.
Let me explain what I mean. In most short-transaction businesses, if a customer is unhappy, you find out quickly. They complain, they leave a bad review, they don't come back. Fast feedback loop.
Orthodontics is completely different. Treatment is 18 months. The patient is financially committed. They're not going to complain loudly early on because switching practices feels expensive and complicated. So what do they do? They tolerate. They quietly get frustrated. They tell their friends the experience was mediocre. And eventually, when treatment wraps up, they don't refer a single person.
The really painful version of this: they stop booking their adjustment appointments. Treatment stalls. You lose the case AND the relationship.
Spokk catches this pattern early. By collecting feedback at every visit, you have a satisfaction trend, not just a final score. A dip in month 8 is visible in month 8. You can reach out, address the concern, and keep the patient engaged. That's the difference between a completed case and a dropout.
That month-6 discomfort comment is flagged in your dashboard. You follow up. The patient feels heard. The relationship is repaired before it becomes a dropout. The case completes. The referral happens.
Different patients want to give feedback differently. Spokk handles all of them.
The traditional format. Emoji or star ratings on key dimensions, service selection chips (wire adjustment, Invisalign check, bonding day, etc.), individual staff rating, and an open-text comment field. Clean, familiar, and fast. Most patients complete it in under 60 seconds.
Feels like texting, not form-filling. Spokk asks questions one at a time in a conversational interface. Teens especially respond to this format because it matches how they actually communicate. Completion rates are significantly higher than traditional forms for younger patients.
The patient speaks their feedback aloud. Spokk records and transcribes it automatically. No typing required. Perfect for parents driving home from the appointment who want to share their thoughts but won't sit down to type. The transcription becomes the raw material for the AI review generator.
Every unhappy patient is an opportunity to fix a problem before it becomes a public review.
Here's something that matters. Not every patient is going to be thrilled every visit. Wire changes are uncomfortable. Elastics are annoying. Scheduling can be frustrating. That's just orthodontics.
When a patient submits feedback with a lower rating, that feedback lands in your private Spokk dashboard. You see it. You can reach out, acknowledge the concern, and make it right. For most practices, that moment of human follow-up turns a frustrated patient into a loyal advocate.
Important: Spokk does not prevent unhappy patients from independently going to Google and leaving a review. That is not what this is. This is a direct channel for the practice to respond to feedback privately before it becomes a public problem.
Think of it as having an open-door policy, but automated. Patients feel heard because they genuinely are.
Different questions matter at different stages of treatment.
Spokk's feedback forms are fully customizable. Add or change questions at any time. Use different forms for different stages of treatment.
Everything Spokk does for orthodontists
Frequently asked questions
How does Spokk collect patient feedback for orthodontic practices?
After every patient visit, Spokk sends an automated SMS with a link to a short feedback form. Patients tap the link, give a star rating, select the services they received, rate any staff members they interacted with, and leave optional written comments. All feedback lands in your private dashboard. The whole form takes under 60 seconds.
Can I collect feedback at every visit, not just the end of treatment?
Yes, and this is one of Spokk's biggest advantages for orthodontists. Every time a patient checks in via QR code at reception, the feedback SMS is triggered automatically 2 hours later. You collect a feedback signal at every single appointment across the full 18-24 month treatment window.
What are the different feedback form types and which is best for orthodontics?
Spokk offers three form types. The Classic form uses star ratings across dimensions, service selection chips, individual staff ratings, and an open text field. Great for most patients. The Chat form feels like a text conversation, asking one question at a time — significantly higher engagement for teens. The Voice form lets patients speak their feedback aloud, which Spokk auto-transcribes. Good for parents who prefer talking to typing. You can use any or all three depending on your patient population.
How does the private feedback channel work? Does Spokk block negative feedback from Google?
No. Spokk does not block any patient from leaving a Google review. All feedback lands in your private dashboard regardless of rating. Patients who rated positively are additionally offered an easy path to share on Google. Patients who rated below a threshold you set get a direct service-recovery message inviting them to share more with the practice. Any patient can still independently navigate to Google and leave a review at any time. Spokk is a service-recovery tool, not a review suppression mechanism.
How can feedback help with patient retention during long orthodontic treatment?
The biggest retention risk in orthodontics is silent dissatisfaction. Patients don't complain directly, they just start missing appointments. By collecting feedback at every visit, you see satisfaction trends over time. If a patient's score dips in month 8, you can reach out and address it before they disappear. It turns reactive retention into proactive retention.
Can parents provide feedback for their teen children?
Yes. For teen patients, you log the parent's phone number at check-in. All feedback requests go to the parent. Their feedback reflects the parenting experience of navigating a long treatment process, which is valuable data about communication, scheduling, and the overall experience from a parent perspective.
Can I customize the feedback form questions for orthodontics?
Yes. Spokk's feedback form is fully customizable. You can add specific questions relevant to orthodontic treatment at different stages — comfort after adjustments, clarity of instructions about elastics or aligners, satisfaction with progress updates, etc.
How does staff performance tracking work within feedback?
Patients can rate individual staff members they interacted with during the visit — orthodontist, dental assistant, front desk, hygienist. Each staff member gets their own running score in your dashboard with trend data over time. You can see who consistently scores highest and who might need coaching.
Does feedback data feed into the AI review generator?
Yes. When a patient submits feedback and is offered the Google review path, the AI generates the review draft using everything the patient shared: their star ratings, the services they selected, the staff members they rated, and any written or voice comments. The review is specific and personal to their experience.
Is Spokk feedback HIPAA compliant?
Spokk collects patient experience feedback (ratings, comments, service selections) and handles review and referral communications. It does not store or transmit Protected Health Information (PHI) like diagnosis, treatment records, or insurance data. We recommend reviewing with your compliance team for your specific requirements.
Does Spokk support multiple languages for feedback forms?
Yes. Spokk supports English, Spanish, and French. If a patient selects their preferred language on the form, Spokk serves the form and generates any AI review in that language. Useful for orthodontic practices with multilingual patient populations.
How is feedback data used to improve the practice over time?
Your Spokk dashboard shows overall satisfaction trends, individual staff scores over time, common themes in written feedback, and ratings broken down by service type. Over months of data, you can identify patterns: which procedures generate the most discomfort comments, which staff member consistently scores highest with adult vs. teen patients, and which touchpoints in the treatment journey correlate with higher or lower satisfaction.
Starter
For solo operators & small teams
Billed $588/year
250 customers / month
Unlimited SMS included
- 250 customers / month
- 1 manager + 1 staff member
- Unlimited locations
- Dedicated toll-free SMS number (US & Canada)
- Full automation sequence
- AI review response drafts
- Loyalty & referral programs
- Feedback forms & QR codes
- HubSpot integration & API access
- Buy additional customer top-ups
Growth
For growing businesses & teams
Billed $984/year
500 customers / month
Unlimited SMS included
- 500 customers / month
- 2 managers + 2 staff members
- Unlimited locations
- Dedicated toll-free SMS number (US & Canada)
- Full automation sequence
- AI review response drafts
- Loyalty & referral programs
- Feedback forms & QR codes
- HubSpot integration & API access
- Buy additional customer top-ups
Pro
For high-volume businesses
Billed $1992/year
1,500 customers / month
Unlimited SMS included
- 1,500 customers / month
- 3 managers + 5 staff members
- Unlimited locations
- Dedicated toll-free SMS number (US & Canada)
- Full automation sequence
- AI review response drafts
- Loyalty & referral programs
- Feedback forms & QR codes
- HubSpot integration & API access
- Buy additional customer top-ups
All plans include a 14-day free trial. No charge until your trial ends. Questions?